About Us
Meet Michael Edenfield
Michael brings over 15 years of expertise in financial and planning analysis, helping businesses transform complex financial data into clear, actionable insights. With experience spanning both private and public companies, Michael specializes in gathering financial data, building models for long-range planning, and communicating financial information in a way that drives strategic decision-making.
His background includes extensive work in healthcare and manufacturing, where he has helped organizations optimize profitability, improve operational efficiency, and gain a deeper understanding of their financial performance. Michael is adept at modeling, driving both short-term and long-term strategic decisions. He also has experience in financial reporting for shareholders and other key stakeholders, delivering clear, concise narratives that support transparency and confidence in business strategy.
Michael grew up in a small town in the Florida panhandle, where he met his wife, Mary. They have a daughter named Lillie and two dogs, Zoey and Georgia May. When he isn’t working, he enjoys spending time with his family, playing golf, and fly fishing.
Meet Melissa Lawrence
With a strong background in data science, statistical analysis, and machine learning algorithms, Melissa specializes in transforming complex data into actionable business insights. Melissa's expertise spans financial modeling, experimental design, and predictive analytics, allowing her to optimize operations and drive strategic decision making. She excels at developing compelling visualizations that translate intricate datasets into clear, impactful narratives, helping businesses harness the full potential of their data.
A native Floridian, Melissa currently resides in Tallahassee, Florida, with her husband and two daughters. When she's not immersed in data and analytics, she enjoys DIY home projects, painting, and exploring her passion for art. Creativity is at the heart of everything Melissa does—whether it's designing a financial model or crafting a new piece of art for her home.